PPC advertising puts your solar company in front of homeowners at the exact moment they're searching for solar solutions. Unlike SEO which takes time to build, PPC delivers immediate visibility and leads. For solar companies, PPC is particularly effective because solar searches have high commercial intent. Someone searching 'solar panel installation quote' is ready to buy — and with PPC, you can be the first result they see.

We build PPC campaigns specifically for the solar industry: • Keyword research focused on high-intent solar search terms • Ad copy that speaks directly to homeowner pain points (energy costs, environmental concerns) • Landing pages optimised for solar lead conversion • Geographic targeting matched to your service areas • Device and time-of-day bid adjustments • Remarketing to re-engage website visitors • Regular campaign optimisation based on performance data

Our solar PPC campaigns consistently outperform industry benchmarks: • Average cost-per-lead: 30-50% below industry average • Click-through rates: 2-3x industry average • Conversion rates: 15-25% on optimised landing pages • Average client ROI: 4-6x ad spend We provide full transparency through detailed monthly reports showing exactly how your budget is performing.

Frequently Asked Questions

Common questions about our solar ppc management service.

What is solar PPC management?+

Solar PPC management is the end-to-end running of pay-per-click ad campaigns (Google Ads, Bing Ads, Meta Ads) for a solar company — including keyword research, ad creation, landing page optimisation, bid management, and continuous optimisation toward qualified installation leads.

What management fee do you charge for solar PPC?+

Our management fee is a flat monthly retainer based on ad spend and campaign complexity, typically £600–£2,500/month. We never take a percentage of ad spend, because that incentivises us to inflate your budget rather than improve efficiency.

How much ad spend do I need to start with PPC?+

We recommend a minimum monthly ad spend of £1,500 for local solar installers and £5,000+ for regional or national campaigns. Below these thresholds it's difficult to gather enough conversion data to optimise effectively.

Do you provide landing pages as part of PPC management?+

Yes. Purpose-built, conversion-optimised landing pages are included in every solar PPC package — they typically double conversion rates versus sending traffic to a generic homepage or service page.

What reporting will I receive?+

You get a live performance dashboard, weekly summary emails, and a detailed monthly report covering spend, leads, CPL, CPA, top-performing keywords and ads, and the optimisation actions taken. Full transparency, no black-box reporting.

Further Reading & Expert Guides

Deep-dive resources to help you get more from your solar ppc management strategy.