The solar industry has unique challenges that generic marketing agencies don't understand. From seasonal demand fluctuations to government policy changes, from MCS certification requirements to the complexity of explaining ROI to homeowners — solar marketing requires specialist knowledge. Our team has years of experience working exclusively with solar companies. We understand your customers, your competition, and your industry. This expertise translates into more effective campaigns, better leads, and stronger ROI.

We offer a comprehensive suite of digital marketing services tailored for solar companies: • Search Engine Optimisation (SEO) — dominate Google for solar-related searches in your area • Pay-Per-Click Advertising (PPC) — targeted Google Ads and Bing Ads campaigns • Social Media Marketing — Facebook, Instagram, and LinkedIn campaigns • Content Marketing — blog posts, guides, and educational content • Email Marketing — nurture leads and retain customers • Conversion Rate Optimisation — maximise your website's lead generation potential • Brand Development — positioning your company as the go-to solar installer

Our clients consistently see transformative results: • 300% increase in organic traffic for a London-based solar installer • 45% reduction in cost-per-lead through optimised PPC campaigns • 500+ monthly leads generated for a national solar company • 4.2x average ROI across all solar marketing campaigns We don't just promise results — we deliver them, and we prove them through transparent analytics and reporting.

Frequently Asked Questions

Common questions about our solar marketing agency service.

What does a solar marketing agency do?+

A solar marketing agency handles every aspect of promoting a solar company online — including SEO, Google Ads, Meta Ads, content marketing, email nurturing, brand positioning, and conversion optimisation — with the sole aim of generating qualified installation enquiries and booked jobs.

How is a solar-specialist agency different from a general marketing agency?+

We already understand solar buyer psychology, MCS accreditation, SEG payments, the Smart Meter rollout, battery storage, and the seasonal patterns of the UK solar market. That specialism means faster results, sharper targeting, and messaging that resonates with genuine solar buyers.

How much should a solar company spend on marketing?+

Most successful UK solar installers invest 8–15% of revenue in marketing. High-growth companies often invest more (up to 20%) to compound market share. We build packages from £1,500/month for local installers up to £20k+/month for national solar brands.

Do you work with solar installers, EPCs, or solar manufacturers?+

We work with the full spectrum — MCS-accredited installers, EPC contractors, national solar brands, battery storage providers, EV charging companies, and solar manufacturers wanting to build B2B pipelines with installers.

Do you offer month-to-month contracts?+

Yes. All our marketing packages operate on rolling monthly agreements after an initial 90-day set-up period. We prefer to earn your ongoing business through results, not lock you in with long contracts.

Further Reading & Expert Guides

Deep-dive resources to help you get more from your solar marketing agency strategy.