Facebook's targeting capabilities are unmatched. We can target homeowners based on property ownership, income levels, environmental interests, and even recent life events like moving home — all factors that correlate with solar interest. This means we can put your solar company in front of ideal prospects before they even start searching Google, creating demand and generating leads at scale.

We create and manage complete Facebook advertising campaigns: • Audience research and persona development • Creative design (images, videos, carousels) • Ad copy optimised for solar lead generation • Landing page creation and optimisation • Lead form ads for frictionless enquiries • Retargeting campaigns for website visitors • Look-alike audiences based on your best customers • Continuous optimisation and scaling

Both platforms have their place in a solar marketing strategy. Google Ads captures people actively searching (high intent, lower volume), while Facebook Ads reaches people who match the ideal profile but haven't started searching yet (broader reach, demand generation). The most successful solar companies use both channels in combination. We recommend starting with Google Ads for immediate leads, then adding Facebook Ads to scale volume and build brand awareness.

Frequently Asked Questions

Common questions about our solar facebook ads service.

Do Facebook Ads actually work for solar companies?+

Yes — extremely well, when set up correctly. Facebook and Instagram let you reach homeowners based on property ownership, income, life events, and environmental interests, creating solar demand before a homeowner ever searches Google. Meta Ads are one of the highest-ROI channels for scaling solar lead volume.

What's a good cost per lead on solar Facebook Ads?+

In the UK, a well-optimised solar Facebook Ads campaign typically delivers leads at £8–£25 using Lead Form ads, or £20–£45 to a landing page — significantly cheaper than Google Ads, though with lower intent that requires strong follow-up.

How is lead quality on Facebook Ads compared to Google?+

Facebook leads generally have lower intent than Google Search leads because the user wasn't actively searching. However, with strong qualification questions in the lead form and fast follow-up (ideally within 5 minutes), Meta leads convert at 8–15% — very profitable at their lower cost.

What creative works best for solar Facebook Ads?+

Short-form vertical videos, real customer testimonials, before/after installation photos, and 'shock' energy-bill savings creatives consistently outperform generic solar imagery. We continuously A/B test creative to keep costs down as ad fatigue sets in.

How quickly can Facebook Ads generate solar leads?+

New campaigns typically start delivering leads within 24–48 hours of launch. Full optimisation (stable CPL, scaling budget) usually takes 3–4 weeks as the Meta algorithm learns which audiences convert best.

Further Reading & Expert Guides

Deep-dive resources to help you get more from your solar facebook ads strategy.