Google Ads is the most direct path to solar leads. Every day, thousands of UK homeowners search Google for solar panels, installation costs, and local installers. With Google Ads, you appear at the very top of these searches. The key to success is expertise. Solar-specific keyword strategies, industry-optimised ad copy, and conversion-focused landing pages are all essential. Generic PPC agencies miss these nuances — our solar specialism ensures your campaigns deliver maximum ROI.

We structure solar Google Ads campaigns for maximum efficiency: • Brand campaigns — protecting your brand name searches • Service campaigns — targeting installation, quote, and cost keywords • Location campaigns — geo-targeted campaigns for each service area • Competitor campaigns — capturing searches for competitor brand names • Remarketing campaigns — re-engaging visitors who didn't convert Each campaign type serves a specific purpose in your lead generation funnel.

The difference between a profitable and unprofitable Google Ads campaign often comes down to optimisation. We continuously refine: • Keyword bids based on conversion data • Ad copy based on click-through and conversion rates • Landing pages based on user behaviour • Geographic targeting based on lead quality by area • Device bids based on mobile vs desktop performance This data-driven approach ensures your budget is always working as hard as possible.

Frequently Asked Questions

Common questions about our solar google ads service.

How much do Google Ads cost for solar companies?+

Cost-per-click for UK solar keywords typically ranges from £3 to £25 depending on competitiveness. Most installers see a cost per lead between £30 and £120, and a cost per acquired customer between £250 and £900 — highly profitable given the average solar installation revenue.

What Google Ads campaigns should a solar company run?+

The core set: branded search (protecting your name), high-intent service keywords ('solar panel installation'), geo-targeted local campaigns, competitor conquesting, and remarketing to previous website visitors. Performance Max can add incremental volume once base campaigns are profitable.

How can I lower my solar Google Ads cost per lead?+

Focus on Quality Score (better ad relevance and landing pages), tight geo-targeting, aggressive negative keyword lists (removing 'jobs', 'DIY', 'wholesale'), match-type discipline, and dedicated landing pages for each service. These fundamentals typically cut CPL by 30–50%.

How long before Google Ads generates solar leads?+

Well-structured campaigns generate their first qualified leads within days of launch. The first 2–4 weeks are a learning and optimisation phase; by month 2, campaigns are typically running at target CPL with predictable daily lead flow.

Should I run Google Ads or focus on SEO?+

Ideally both. Google Ads delivers immediate leads while SEO builds long-term compounding traffic. The two channels reinforce each other — running both simultaneously typically increases total conversions by 20–30% versus either alone.

Further Reading & Expert Guides

Deep-dive resources to help you get more from your solar google ads strategy.